WE HAVE MORE THAN A DECADE’S EXPERIENCE OF FORGING EFFECTIVE WORKING RELATIONSHIPS WITH BLOGGERS, JOURNALISTS, EDITORS, FREELANCERS AND STYLISTS FROM AROUND THE GLOBE.
We reach out to every relevant digital media platform when communicating our clients’ brand activities.
The rapid evolution of online content – and the technologies that deliver it – means that the scope for exposure has never been greater. Digital content stays visible ‘forever’, and so arguably offers far more valuable exposure than print magazines that end up either in the recycling bin or forgotten and gathering dust on a shelf somewhere. Online content is also global; it can be viewed by anybody in the world, 24/7.
Having pinned down your objectives we strategically target the media outlets most likely to maximise your exposure, enhance your credibility and drive your sales. We furnish clients with top-line digital analytics as soon as a campaign goes live, alongside more in-depth monthly reports featuring detailed results analysis.
OVER THE PAST TEN YEARS WE’VE BUILT UP A FLAWLESSLY CREDIBLE REPUTATION WITH PRINT-MEDIA WRITERS AND EDITORS RIGHT ACROSS THE GLOBE. EVEN GIVEN THE EVER-GROWING POWER OF ONLINE CONTENT, PRINT CAN STILL BE AN INVALUABLE TOOL FOR EXPOSING AND DEFINING YOUR BRAND.
The Rich London team have daily meetings with print-media representatives from outlets catering to wide array of demographics. We have relationships with music titles, sport titles, student titles, gay titles, financial titles, gossip titles, fitness titles and both consumer and trade fashion titles. The majority of content premiered in print publications is now also migrated over to the web, thereby creating global and ‘permanent’ footprints of any coverage generated.
Having pinned down your objectives we strategically target the media outlets most likely to maximise your exposure, enhance your credibility and drive your sales.
WE HAVE EXCELLENT RELATIONSHIPS WITH BOTH ESTABLISHED AND EMERGING INFLUENCERS.
Not only do we pro-actively target credible placement for our clients, we’re constantly being approached by stylists, record companies and musicians seeking to loan samples for shoots.
We develop a highly customised, highly focused strategy for every client. Every suitable opportunity is fully seized upon; if an opportunity is ‘right’ and they don’t first come to us, we go to them.
Once an influencer has received their sample item(s) we monitor their activity until we find imagery or footage of them wearing our client’s product. We then disseminate this content to our key media contacts and through our social media channels for maximum impact.
WE KEEP OUR CLIENTS IN THE SPOTLIGHT BY PRODUCING FRESH AND IMPACTFUL EVENTS THAT ALLOW OUR KEY CONTACTS TO PREVIEW THEIR NEW COLLECTIONS AND PRODUCTS.
Over the last decade we’ve become renowned for creating buzzed-over standalone ‘experiences’ that go far beyond the expectations of a traditional press day.
We’ve partnered with drinks companies such as Red Stripe, Bulmers and Jack Daniels to provide complimentary drinks for visiting contacts, while food has been provided by the likes of Chipotle, Bodean’s and Chicken Shop.
We’re forever raising the bar with regards to venues, concepts and overall presentation, and as a result we invariably attract the very best in media, trade and influencer contacts. Every event is documented through professional photography and videography, we provide a full and thorough report for the client.